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Retro Redesign

The Brief

This is a redesign project emphasizing the 10 principles for good design that were founded by Dieter Rams in the late seventies. The aesthetic exploration of this power tool gives a nod back to the style of this era.

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1.Good design is innovative   2.Good design makes a product useful   3.Good design is aesthetic   4.Good design makes a product understandable   5.Good design is unobtrusive   6.Good design is honest   7.Good design is long-lasting   8.Good design is thorough down to the last detail   9.Good design is environmentally friendly  10.Good design is as little design as possible

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