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GOUICHI TANAKA
Retro Redesign
The Brief
This is a redesign project emphasizing the 10 principles for good design that were founded by Dieter Rams in the late seventies. The aesthetic exploration of this power tool gives a nod back to the style of this era.
1.Good design is innovative 2.Good design makes a product useful 3.Good design is aesthetic 4.Good design makes a product understandable 5.Good design is unobtrusive 6.Good design is honest 7.Good design is long-lasting 8.Good design is thorough down to the last detail 9.Good design is environmentally friendly 10.Good design is as little design as possible
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