GOUICHI TANAKA
​I like to stay curious about stuff. I enjoy understanding a little bit about a lot of things to keep a level head.
A general, broad sense of things helps me connect the dots across all of my human experiences which I find really fun and amusing.
Because in the end, I'm just trying to use my creativity and technical skills to design for the human experience - whether that involves store fixtures, retail spaces, lifestyle products, or household appliances.
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My career path began as an industrial designer working at small consulting agency called Focus Product Design in Menlo Park, then did some freelancing when the company went under. I then shifted my emphasis to rapid prototyping and model-making as my skills and interests shifted towards making physical, tangible things with my own two hands. A short contract at Cosmo Lab in San Francisco turned into a workshop assistant at Google's Retail Experience Design team. I took a leap of faith to test the waters of Ventura, CA at Patagonia's headquarters as a material development technician for a year-long contract. I eventually returned to the Bay Area to the Google team again as a Design Prototyper and Shop Tech.
Experience
Creative Production Designer
Google with HHGlobal
07.2024 - Present
01.2021 - 08.2022
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Designed thoughtful retail customer journeys that integrate impactful graphics, intuitive signage, and engaging try-on experiences.
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Translated ideas into compelling visuals by leveraging 3D Sketchup models, 2D sketches, and physical full-scale mockups.
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Managed a model shop, developing proof-of-concept mockups to evaluate form, scale, and usability to enhance the retail experience.
Material Quality Tech
Patagonia
09.2022 - 09.2023
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Conducted tests on material performance of natural and synthetic fabrics to push Patagonia’s standards for high-quality outdoor gear.
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Streamlined internal processes by enhancing the visual layout of the fabric swatch wall, and the organization of the material archive.
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Collaborated with design, providing prototype feedback through detailed photos and sketches that drove further product innovation.
Design Prototyper
Cosmo Lab SF
Jun - Nov 2018
Industrial Designer
Focus Design
Aug 2015 - Jul 2016
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Produced high-fidelity prototypes for major brands, demonstrating expertise in 3D printing, thermoforming, and leatherworking.
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Collaborated with designers and engineers on various product designs ranging from toys, appliances, auto accessories, and electronics.
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Delivered research, mood boards, sketches, CAD models, and presentations.
Education
San José State University - San José, California
B.S. Industrial Design / 2011 - 2015
Universidad Véritas - San José, Costa Rica
Diseño de Productos / Fall 2014 (Study Abroad Program)
Skills
Design Process
Research & Synthesis
Conceptual thinking
Ideation sketching
Physical prototyping
User testing
Tools
Laser cutter
3D printer
Sewing machine
Thermoforming
Leather working
Software
InDesign
Illustrator
Photoshop
Solidworks
Sketchup
Language
English: fluent
Japanese: conversational
Spanish: basic
Exhibition
Transhuman: From Prosthesis to Cyborg
Museum Ulm (Ulm, Germany) / Jul 11 - Dec 13, 2020
Showcased prosthetic leg from a team student project during SJSU program
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